Cup of Joe essential for the daily grind in the US, Lavazza makes a revolutionary acquisition and Julius Meinl takes a root and branch approach to sustainability
Three in four US coffee consumers report being unable to go a single day without coffee | Photo credit: Kelly Sikkema
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The average Joe can’t function without coffee, survey says
A new survey has revealed that three in four US coffee consumers report being unable to go a single day without coffee. Market research firm OnePoll surveyed 2,000 US coffee consumers for confectionery company Kinder Bueno and found respondents averaged two coffee beverages a day. Nearly half of those surveyed (45%) consider coffee as more popular across the country as a result of remote working and overtime. Additionally, 54% reported their productivity depends largely on whether they have had a coffee or not.
Lavazza cements museum ties with statue acquisition
The Lavazza Group has strengthened its commitment to the art world after acquiring Giacomo Gianotti’s bronze statue La Petroleuse Vaincue for the Musée d’Orsay in Paris, France. The Italian sculpture, from 1887, portrays a ‘woman of the people’ bound in ropes, recalling the role of women in the revolutionary Paris Commune of 1871. The acquisition coincides with Lavazza Group joining the Paris museum’s community of art patrons.
Julius Meinl puts down roots in sustainable coffee
As part of its wider ambition to make the coffee value chain more sustainable, Austrian coffee roaster Julius Meinl is collaborating with conservation charity the Jane Goodall Institute to plant thousands of trees in Tanzania. Julius Meinl said a tree will be planted on behalf of every hospitality outlet that chooses to serve its responsibly sourced coffee on World Coffee Day on 1 October 2022. Founded in Vienna in 1862, Julius Meinl is one of the world’s oldest coffee roasters and is present in more than 70 countries.
Bad Ass Coffee lightens the load for Hawaii’s donkeys
Bad Ass Coffee of Hawaii has announced its new Give A Hoof programme, which it says pays tribute to its namesake – the donkeys of Kona, Hawaii. The chain, which currently operates 30 stores across the US, has partnered with two non-profits, Longhopes Donkey Shelter and Leilani Farm Sanctuary, to support donkeys in rescue shelters. Starting on 19 September 2022, Bad Ass Coffee of Hawaii’s Donkey Week, the company has pledged $1 from every sale of its ‘Be A Badass’ shirts and travel mugs to support a donkey in need.
Oatly pours funding into US coffee sustainability projects
Swedish oatmilk maker Oatly has launched the second iteration of its Big Idea Grant for Coffee initiative, which seeks to fund and support US coffee companies with their sustainability projects. Oatly has pledged up to $400,000 in grant funding for the initiative with applications open until 28 October 2022.
Winners from the inaugural grant in 2021 include California-based Academic Coffee, which converted their parking spaces to host pop-ups that feature local small businesses, and Vermont-based 1A Coffee which now powers all its operations via solar energy.